Posted by Scott Jacobs, Broker on Wednesday, May 31, 2023 at 12:13:43 PM By Scott Jacobs, Broker / May 31, 2023 Comment
Get Listed Without Breaking the Bank – Guide to Getting High Quality Listings on Any Market
When it comes to online visibility, nothing has the potential reach and impact of a quality listing. Whether you're running an e-commerce store, providing services, or promoting your brand - getting listed on high-quality websites can make all the difference. But what if you are low on budget? Don’t worry! We have just the right tips to help you get listed without breaking the bank. Read our guide to learn how to secure high quality listings cost effectively and maximize business reach without paying hefty amounts for sponsored ads or influencer marketing campaigns! So let’s dive into this comprehensive guide and figure out how you can get ahead with affordable list building strategies and skyrocket your business’s success today!
Stop blaming the market for your struggles as a buyer's rep turned listing agent wannabe. We understand it's tough out there, but excuses won't fill your CRM with leads. To build a lasting career in real estate, it's time to learn how to get listings no matter what the market's doing. It’s not rocket science, but it's also not a walk in the park: Craft a compelling offer that targets homeowners, then sell yourself as the best option for getting them the best price with minimal stress and time. Get ready to turn those buyers into sellers!
#1. Plan weekly phone calls with your sphere.
Want an easy, predictable, and efficient way to get listings as a Realtor? Schedule weekly calls with your sphere of influence! This works wonders for newer agents in particular, as those in your sphere are most likely to know, like, and trust you. It's a straightforward strategy that can lead to big success in the biggest financial transaction of people's lives. So why wait? Start dialing!
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#2. Run Facebook and Display Network Ads with Homeowners as the Targets
Want to find leads that convert to listings at lightning speed? Then buckle up and invest in learning how to master Facebook and Google Display Network ads. Sure, it can cost a pretty penny and eat up your precious time, but the payoff is ginormous. The more ads you run, the more chances you have to experiment, iterate, and discover what leads to success. And guess what? The majority of pricey lead gen services out there use the very same tactics. So why pay someone else when you can be the ad mastermind yourself?
#3. Discover Hidden Listing Inventory That Other Agents Ignore.
Don't settle for average results! Savvy listing agents know that when inventory is low, it's time to think outside the box. Sure, you could go the easy route of downloading REDX and calling the same tired FSBOs as every other agent, but where's the fun (or profit) in that? Uncover the elusive hidden listing inventory that others have overlooked and position yourself as the solution for sellers. Trust us, there's gold in them thar hills - all you have to do is dig a little deeper and get creative!
#4. To receive exclusive seller leads, "Skip the Line"
Tired of running around trying to generate leads on your own? Save yourself the headache and outsource your lead generation strategy! Market Leader offers exclusive seller leads and conversion training, all for a flat monthly rate. We guarantee a steady stream of leads to work every single month. Stop wasting time and start closing those deals!
#5. Unlock the Secret to Winning Over FSBOs Like a Pro!
Don't be fooled by the hype - ditching your real estate agent won't always score you a better deal. Despite this fact being as easy to find as a 30-second Google search, some folks refuse to budge. But hey, their loss is your gain! FSBOs (For Sale By Owners) are a real estate goldmine, even in tough times like a recession. So don't miss out on potential listings - embrace those stubborn self-sellers and make some magic happen!
#6. Find a mentor or join a team as a junior agent.
Hey, I get you. Being a "junior" agent under someone else's wing isn't how you initially envisioned your career in real estate. But before you go off building your personal brand, hear me out. Working under a successful listing agent for just a month can teach you more about attracting seller clients than spending six months and thousands of dollars on coaching courses. And let's not forget the invaluable hyperlocal market knowledge you'll gain. Trust me, this experience will take your expertise to the next level. Who knows your area like the back of their hand? The best listing agents, of course! Their knowledge is nothing but impressive and they exude confidence that closes deals. Skip the guesswork and opt for the experts.
#7. Knock Doors in Neighborhoods You Want Listings In
New agents tremble in terror at the mere thought of "door knocking," often changing the subject or hunching over their laptops instead. But these excuses are costly, as door knocking is a powerful tool for proving your market expertise and winning listings. It's time to conquer your fears and embrace this effective approach!
#8. Prioritize Your Mission, Vision, and Values
Stop! Before you even consider snagging those coveted listings, make sure you've got your priorities straight. And by priorities, we mean your mission, vision, and values (MVV). This is the foundation of your entire approach to real estate. Even if you think you've got your MVV locked down, it doesn't hurt to take a second look. Trust us, revisiting your MVV is crucial if you want to attract more listings. Remember, matching with buyers is a piece of cake—they just want someone friendly to guide them through the process. Working with homeowners, on the other hand, requires a deeper understanding of their needs. So, take a breath, reassess your MVV, and get ready to stand out as the ultimate listing agent.
When it comes to securing a homeowner as your client, it's essential to focus on what you bring to the table and how it benefits them. However, it's impossible to be everything to everyone. To attract the right sellers and seal the deal, prioritize your own mission, vision, and values. It's the crucial first step towards building resonance and trust with potential clients.
#9. Postcards announcing recent sales
Postcards may not be trendsetting on social media, but they're an age-old tactic for staying on top of mind in your farm area. They show homeowners that you're the agent who gets the deals done, unlike others who just talk the talk. And while postcards may not appeal to everyone, they're a hit with a certain demographic: senior citizens with substantial equity in their homes. And here's the kicker: NAR data shows that the average age of homesellers is now an astounding 60 years old. So, if you want to stay on top, don't forget about the power of the good old-fashioned postcard!
#10. Transform Open House Visitors into Prospective Buyers (It's Possible!)
As a real estate agent, you may feel like open houses are a necessary evil. However, don't overlook the fact that nosy neighbors who reside close by love them! Sure, you may not find a homeowner in urgent need of selling their house at your open house, but that doesn't mean it's not worth your time. By attending these events, you have an opportunity to introduce yourself to neighborhood homeowners and discuss the current real estate market. Additionally, keep in mind that potential buyers may need to sell their current home before making a purchase. So don't write off open houses just yet!
#11. Seal the deal in style! Check Out Our Listing Appointment Checklist & Scripts!
Being a wizard at lead generation means nothing if you can't nail the most crucial part: closing the sale and getting that house listed. That's where the real magic happens. Mastering the art and science of a top-notch listing presentation is the key to persuading potential sellers to work with you, and it's an absolute must-have skill in your arsenal. Don't let those leads slip away - learn the art of the pitch and start closing those deals like a pro!
Congratulations! You have now learned how to get quality listings on any market without breaking the bank. The key is researching thoroughly, creating compelling content and strategically building relationships with local businesses and experienced professionals. With these steps in place, you can confidently put your products or services out there in a safe and financially sound way. You can even use the methods discussed above as a part of your long-term business strategy to increase revenues and maximize efficiency. By following this guide, you can now give your business the exposure it needs to keep up with competitors and be successful in any marketplace. Thanks for taking the time to read this guide; we wish you success as you apply these principles to your business endeavors! Visit us: www.jacobsandco.com
JACOBS & CO. REAL ESTATE, LLC.
12923 Fitzwater Dr. Nokesville, VA 20155
(703) 594-3800 | jacobsandco.com
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