Upgrade Your Real Estate Skills Instantly – The 29 Best Real Estate Agent Books to Up Your Game in 2023 and Beyond!

Upgrade Your Real Estate Skills Instantly – The 29 Best Real Estate Agent Books to Up Your Game in 2023 and Beyond!
 
Knowledge is power — especially in the real estate industry! As an aspiring or experienced real estate agent, you can level up quickly and continuously by reading books from some of the leading professionals in today’s market. If you want to take your business to the next level this year, then hopping into these great reads may be exactly what you need. In this blog post, we will explore 30 of the best real estate books that can help sharpen your skills as an agent for success now through 2023 and beyond. So grab a cup of coffee (or tea) and get ready to dig deep into some fantastic insights on how to be successful in this competitive industry!
 
#1. Real Estate Prospecting
By: Tristan Ahumada
The world of real estate is constantly evolving, and it's important to keep up with the changes in order to succeed. In my book, I provide practical advice and tips based on my own experiences to help real estate professionals navigate this ever-changing industry. From utilizing technology to streamlining processes, I share actionable strategies that you can start implementing right away. This book is not just a theoretical guide - it provides tangible steps to help you grow your business. So grab a pen and some sticky notes, because you'll want to bookmark and jot down plenty of ideas as you read through these pages.


#2.The Millionaire Real Estate Agent
by Gary Keller, Dave Jenks, and Jay Papasan
Are you a real estate agent looking to take your business to the next level? Look no further than "The Millionaire Real Estate Agent." This comprehensive guide is packed with insights and strategies from successful agents, designed to help you generate leads, expand your client base, and boost your profits. You'll learn how to create a solid business plan, develop a winning team, and leverage technology to your advantage. With proven techniques and practical tips, this book is an essential resource for any ambitious real estate professional. Whether you're just starting out or seeking to grow your existing business, "The Millionaire Real Estate Agent" has everything you need to succeed.
 
#3. Ninja Selling
by Larry Kendall
Ninja Selling is a must-read book for anyone in the real estate industry. Whether you're a seasoned agent or just starting out, this book provides invaluable insights into what it takes to succeed in this competitive field. The author lays out a clear and concise framework for brokers and team leaders to follow, making it a great resource for those looking to improve their teaching and leadership skills. What's more, even after reading it cover to cover, readers will find themselves coming back to particular chapters for their comprehensive outlines of the listing process. With its practical advice and expert guidance, Ninja Selling is a book that real estate agents simply can't afford to miss.


#4. Too Nice for Sales
by Barry Jenkins
Do you ever feel like you just can't close the deal, no matter how hard you try? Barry's new book, Too Nice for Sales, may just be the key to unlocking your potential. In this must-have addition to your library, Barry provides valuable insights into how to approach today's consumers in a way that feels authentic and trustworthy. With a focus on follow-up techniques and tonality, this book is like having a personal sales coach in your back pocket. You'll find yourself referring to it time and time again, and may even find yourself gifting it to your colleagues and friends. Whether you're a seasoned pro or just starting out, Too Nice for Sales is the perfect resource to help you take your sales game to the next level.
 
#5. 7L: The Seven Levels of Communication: Go From Relationships to Referrals
by Michael J. Maher
In today's world, it can be challenging to build a business without utilizing ads and personal promotion. However, The Seven Levels of Communication offers a different approach that focuses on love, generosity, and appreciation. The book tells the story of Rick Masters, who is struggling in a down economy until he meets a successful mortgage professional who has accomplished everything without any advertising. Curious, Rick joins the professional in attending a conference and soon learns the secrets of her success. The book is not only educational but also entertaining, providing readers with the tools they need to build relationships that turn into referrals. If you want to learn more about this unique approach to business building, The Seven Levels of Communication is the perfect read for you.
 
#6. Fanatical Prospecting
by Jeb Blount
In the world of sales, prospecting is key. And no book does a better job of detailing just how crucial it is than Fanatical Prospecting. Our team can't get enough of this book - not just because of its detailed breakdown of the art of prospecting, but also because of the expertly crafted scripts and dialogue. In fact, this book places such a strong emphasis on picking up the phone and doing the things that others might shy away from, that it could change the game for agents who have never tried these methods before. It's a powerful read that we highly recommend.
 
#7. The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales
by Chris Smith
With the rise of technology, the way we do business has drastically changed. Real estate agents aren't immune to this change. In fact, internet leads have become an essential part of their success. Chris Smith's book, The Conversion Code, offers a detailed plan on how agents can capture, nurture, and convert leads into meaningful transactions. By following the step-by-step guide, agents will learn how to create effective appointment setting techniques to set themselves apart from their competitors. With the ultimate goal of closing more sales, this book is a must-read for any agent looking to stay competitive in today's digital world.


#8. How To Become A Power Agent in Real Estate
by Darryl Davis

 
Becoming a power agent in real estate may seem like a daunting task, but with the right training and approach, it's absolutely achievable. Darryl Davis' book on the subject is a must-read for anyone looking to carve out a successful career in the industry. Focused on prospecting strategies, Davis delivers valuable insights and practical tips that remain just as relevant today as they were when the book was first published. Whether you're a seasoned agent looking to up your game or just starting out in the field, there's no doubt that this book will give you the tools you need to succeed.


#9.Never Split the Difference: Negotiating As If Your Life Depended On It
by Chris Voss and Tahl Raz
Negotiation is an art form that can make or break a business deal. Chris Voss, former FBI hostage negotiator, and Tahl Raz, offer valuable insights on how to negotiate skillfully in Never Split the Difference. Though designed for general use, their principles work well in the arena of real estate. Having been an award-winning teacher in business schools, Voss shares practical techniques useful for achieving successful outcomes. Whether you're a realtor searching for the perfect property or a buyer aiming to close the best deal, this book is a must-read for anyone who wants to negotiate like a pro.
 
#10. Sell It Like Serhant – How to Sell More, Earn More, and Become the Ultimate Sales Machine
by Ryan Serhant
"Sell It Like Serhant" is not just another sales book. Ryan Serhant's personal stories mixed with actionable tips make this an engaging and easy read for anyone looking to become the ultimate sales machine. As a successful real estate broker and entrepreneur, he has compressed all of his experience into chapters that focus on one big principle, leaving readers with practical takeaways. It's not overly anecdotal, making it a perfect blueprint for those seeking to sell more and earn more. Serhant's book is a must-have for anyone in the sales industry looking to take their business to the next level.
 
#11. Exactly What to Say: For Real Estate Agents
by Phil M. Jones, Chris Smith, and Jimmy Mackin

Real estate agents know that mastering the art of conversation is key to success. Unfortunately, not everyone is a natural-born communicator. That's where "Exactly What to Say: For Real Estate Agents" comes in. The book by Phil M. Jones, Chris Smith, and Jimmy Mackin is a must-read for agents looking to improve their skills. The authors identify the 30 Magic Words that can help agents navigate even the most challenging conversations with ease. But what sets this book apart is its user-friendly format. Each chapter introduces a new phrase and explains when and how to use it. Then there's a clear glossary of all the phrases. With this valuable resource, agents can be sure to increase sales by having just the right thing to say at the right time.
 
#12. The $100,000 Part-Time Real Estate Agent: How I Consistently Make Full-Time Income in Real Estate While Keeping My Day Job
by Cici Carter
 
If you've ever thought about becoming a part-time real estate agent but didn't know where to start, look no further than Cici Carter's book, "The $100,000 Part-Time Real Estate Agent". Carter's approach is both practical and motivational, as she shares her personal story of building a successful real estate career while balancing the demands of a full-time job and family. Her advice ranges from setting achievable goals and developing a solid business plan to tactics for networking, finding clients, and negotiating deals. With insights from Carter's own experiences and real-life examples, this book is a must-read for anyone looking to turn their real estate career dreams into reality.
 
#13. SHIFT: How Top Real Estate Agents Tackle Tough Times
by Gary Keller
 
In the fast-paced world of real estate, being successful requires more than just hard work and determination. That's why Gary Keller's SHIFT is a must-read for anyone looking to achieve peak performance in this industry. This book teaches 12 proven strategies for success, each tailored to the unique challenges of our ever-changing market. By focusing on the basics, generating quality leads, and managing expenses effectively, top agents are able to create urgency and adapt to tough times. SHIFT is more than just a guidebook - it's a mindset shift that will help you thrive in even the most challenging market conditions.
 
#14. SOLD: Every Real Estate Agent’s Guide to Building a Profitable Business
by David Greene et al
 
If you're a real estate agent looking to build a profitable business, SOLD by David Greene et al should be at the top of your reading list. In this book, Greene draws on his own experiences and those of other successful agents to share invaluable insights and strategies for growing your business. From building relationships with clients to marketing yourself effectively, SOLD provides a comprehensive guide to navigating every aspect of the real estate industry. Plus, as someone who's been in the business for years, Greene knows what it takes to succeed – and he's sharing his insider knowledge with you. Trust us: if you want to take your career to the next level, this book is a must-read.
 
#15. Your First 365 Days in Real Estate: How to Build a Successful Real Estate Business: Starting with Nothing
by Shelley Zavitz
 
Starting a real estate business from scratch can be a daunting task, but with Shelley Zavitz's guide, "Your First 365 Days in Real Estate," it doesn't have to be. As an experienced real estate agent herself, Zavitz shares the lessons she learned the hard way so you don't have to. In this book, you'll learn what to expect in your first year as a real estate agent and how to build a successful digital marketing plan. Zavitz also stresses the importance of mindset and how it can benefit your business. The best part? This book is packed with valuable insights but still manages to be a quick and easy read. You'll find yourself referencing and underlining its pages time and time again.
 
#16. Building a StoryBrand: Clarify Your Message So Customers Will Listen
by Donald Miller
 
If you're struggling to connect with your customers and generate sales, Donald Miller's "Building a StoryBrand" may just be the book for you. Miller takes real estate agents and sales professionals through the seven universal elements of powerful storytelling, showing them how to refine their message to effectively resonate with their audience. From understanding your customer's pain points to mastering the art of writing great copy, "Building a StoryBrand" offers invaluable guidance on how to trim the fat from your branding and get straight to the heart of your customer's needs. Don't waste any more time on ineffective messaging - let Donald Miller help you take the first step towards growing your business today!
 
#17. The E-Myth Real Estate Agent: Why Most Real Estate Businesses Don’t Work and What to Do About It
by Michael E. Gerber
 
If you're struggling to connect with your customers and generate sales, Donald Miller's "Building a StoryBrand" may just be the book for you. Miller takes real estate agents and sales professionals through the seven universal elements of powerful storytelling, showing them how to refine their message to effectively resonate with their audience. From understanding your customer's pain points to mastering the art of writing great copy, "Building a StoryBrand" offers invaluable guidance on how to trim the fat from your branding and get straight to the heart of your customer's needs. Don't waste any more time on ineffective messaging - let Donald Miller help you take the first step towards growing your business today!
 
#18. Start with Why: How Great Leaders Inspire Everyone to Take Action
by Simon Sinek
 
Have you ever wondered what separates successful businesses from those that fail? According to Simon Sinek's book, Start with Why, the answer lies in the power of purpose. Sinek argues that people are not motivated by products or services, but by the driving force behind them. Great leaders inspire others to take action by starting with their Why, or their core belief and purpose, which then informs every decision they make. Through engaging stories and examples from the business world, Sinek illustrates how companies that are led by individuals who are guided by a strong Why are more likely to succeed. On the other hand, businesses that don't have a core belief or lose sight of it over time are more likely to falter and fail. Start with Why provides valuable insight into how great leaders can inspire everyone to take action and create long-lasting success.
 
#19. Mindset: The New Psychology of Success
by Carol S. Dweck
 
In the vast world of modern psychology and personal growth, few concepts have gained as much acclaim and attention as the notion of mindset. Thanks to the groundbreaking research of Stanford psychologist Carol S. Dweck, we now understand the fundamental difference between fixed and growth mindsets. Simply put, those with a fixed mindset believe that abilities are set in stone, while those with a growth mindset understand that abilities can be developed and improved over time. It's a deceptively simple idea, yet one that has transformed millions of lives. Dweck's book delves even deeper into this concept, offering practical steps that anyone can take to cultivate a growth mindset and unlock their full potential. If you're looking to improve your life and reach new heights, this is definitely an essential read.
 
#20. Built to Last: Successful Habits of Visionary Companies
by Jim Collins and Jerry Porros
 
Built to Last: Successful Habits of Visionary Companies, written by Jim Collins and Jerry Porras, is a captivating book that provides a comprehensive look into what makes successful companies stand out from the rest. The authors' extensive research into what they refer to as "visionary" companies exposes key factors that contribute to a company's long-term success. As I read through the book, I found myself nodding and highlighting numerous passages that perfectly articulated my thoughts on what it takes to build a lasting business. This book is a must-read for anyone looking to create a company from scratch or take an existing business to the next level.
 
#21. Good to Great: Why Some Companies Make the Leap…And Others Don’t
by Jim Collins
 
In "Good to Great: Why Some Companies Make the Leap…And Others Don’t", Jim Collins takes readers on another journey of how companies transform from good to great. This book is an invaluable asset for anyone interested in the study of winners and losers, with Collins presenting his findings in an easy-to-read manner. The book serves as a blueprint for companies that are still struggling to get off the ground, or for those that are hoping to take their business to the next level. It's a motivating read that will refuel your determination and inspire you to take action towards success. With so many poorly run companies today, "Good to Great" is the perfect resource to learn how to do it right.
 
#22. Big Money Energy: How to Rule at Work, Dominate at Life, and Make Millions
by Ryan Serhant
 
Big Money Energy by Ryan Serhant is a captivating book that delves into the psychology of success. Through his anecdotes and practical solutions, Serhant not only shares his own journey to achieving his goals, but also helps readers tap into their own Big Money Energy. What makes this book so engaging is Serhant's signature sense of humor, which lightens the mood while still driving home the important lessons. As someone who has read this book twice and even took notes on it, I highly recommend it to anyone looking to dominate at work, and in life, and make millions.
 
#23. Influence, New and Expanded: The Psychology of Persuasion
by Robert Cialdini
 
Influence, New and Expanded: The Psychology of Persuasion by Robert Cialdini is a book that has truly stood the test of time. Considered a Bible for anyone in business wanting to use psychology to succeed, it brings forth an array of ideas that are now embedded in the world of digital marketing. Concepts such as perceived value, social proof and scarcity were first brought to the world's attention through this book and have now become mainstream. If you're looking to win in this world, your capacity to influence others is key, and this book offers valuable insights on how to do just that. Whether you're a business owner, marketer or simply interested in the concepts of persuasion, Influence is a must-read that is guaranteed to enrich your understanding of human behavior.
 
#24. The ONE Thing – The Surprisingly Simple Truth about Extraordinary Results
by Gary Keller
 
The ONE Thing by Gary Keller is a game-changer for anyone looking to maximize their productivity and achieve extraordinary results. Keller's concept is simple yet incredibly effective: focus on one thing at a time and minimize all distractions. This might seem like a no-brainer, but the truth is that we are constantly bombarded with various tasks and responsibilities that fragment our attention and leave us unable to fully focus on any one thing. By applying the principles outlined in The ONE Thing, I found myself able to dramatically improve the quality of my work and achieve much more in less time. As the book says, until you focus on your ONE Thing, everything else is just a distraction.
 
#25. The Little Red Book of Selling – 12.5 Principles of Sales Greatness
by Jeffrey Gitomer
 
The world of sales can be intimidating and overwhelming, especially for those without any experience. That's why the Little Red Book of Selling by Jeffrey Gitomer is a must-read for anyone looking to succeed in the industry. This illustrated book provides 12.5 principles of sales greatness and uses real-life techniques to teach readers how to close deals like a pro. What we love most about this book is its straightforward approach to selling. Gitomer doesn't sugarcoat anything or overcomplicate the process. Instead, he provides valuable insights, tips and tricks that can be easily absorbed and put into practice by anyone, regardless of their level of experience. Whether you're new to sales or a seasoned professional, the Little Red Book of Selling is an invaluable resource that you won't regret reading.


#26.The Psychology of Money – Timeless lessons on wealth, greed, and happiness
by Morgan Housel
 
Money is something that most of us are always thinking about - how to earn it, how to save it, how to invest it, and how to spend it. But have you ever stopped to consider your own relationship with money? In his book, "The Psychology of Money," author Morgan Housel explains that financial success is not just about knowing the right facts and figures - it's a soft skill that requires self-reflection and a deep understanding of your own beliefs, habits, and behaviors. In other words, how you behave with money is often more important than what you know about it. The lessons in this book are timeless, as they explore the intersection of wealth, greed, and happiness in a way that will make you reconsider your own relationship with money. If you're looking to gain a deeper understanding of the psychology of money, this book is a must-read.
 
#27. Exactly What to Say: The Magic Words for Influence and Impact
by Phil M. Jones
 
We've all found ourselves in situations where we need to make an impact, but the right words don't seem to come to mind. Thankfully, Phil M. Jones has written a book that reveals the "magic words" we can use to influence and persuade in any situation. His book, Exactly What to Say, is an easy read with clear examples that show how effective these words can be. But what really makes this book great is its versatility. You can adapt these words to fit any industry and use them when talking to prospects or in any other high-stakes conversation. Whether you're a seasoned pro or just starting out, Jones' insights are invaluable for anyone looking to improve their communication skills.
 
#28. To Sell Is Human: The Surprising Truth about Moving Others
by Daniel H Pink
 
In his book, "To Sell Is Human", Daniel H Pink challenges the traditional definition of sales. He suggests that every day, in our personal and professional lives, we are all in sales. From convincing our significant other to try a new restaurant to persuading a potential client to buy our product, moving others is a crucial element of our interactions. What makes this book stand out is Pink's emphasis on the importance of empathy and problem-solving. By attuning ourselves to others, discovering their needs, and finding solutions, we can all become effective salespeople. This book is not just for those in sales, but for anyone who wants to improve their communication and influence skills. After reading this book, I felt empowered and motivated to put these strategies into practice.
 
#29. Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
by James Clear
 
Many of us struggle with forming and breaking habits. We try to implement changes into our daily routine, but it seems that no matter how hard we try, we fail over and over again. According to James Clear, the problem may not be us, but rather the systems we are using. He claims that bad habits persist because our methods for change are incorrect. Atomic Habits proposes that lasting success is not a result of innate talent or skill, but rather the consistent practice of good habits. Clear's approach involves a shift towards more intentional decision-making in order to create lasting change. This book has many valuable insights into how we can break free from our negative routines and implement positive changes in our daily lives.



Knowing how to be a successful real estate agent takes time and effort. By arming yourself with the best books on the subject, you can significantly reduce the amount of time it takes to get from novice to know-how. Mastering real estate practices now can be just what you need to set yourself up for success in the coming year and beyond. With so many great options available, from general guides about real estate law to specific books for mastering negotiation skills, there’s something for everyone – no matter what your level of experience is.  Now is the time to improve yourself and crush your goals in 2023! Don't let anything stand in your way – invest in one (or several) of these amazing books today and get ready to take your career as a real estate agent to new heights!

 

KIM JACOBS
703-395-4640
kim.jacobsandco.com
 

Real estate photo

JACOBS & CO. REAL ESTATE, LLC.
12923 Fitzwater Dr. Nokesville, VA 20155 
(703) 594-3800 | jacobsandco.com


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